SEO – Search Engine Optimization
What is SEO?
SEO or Search Engine Optimization is the practice of optimizing a website to increase its organic traffic through search engines.
It is among the most popular digital marketing practices and an effective tool for website promotion without using paid ads.
Why should I invest in SEO?
Do you wonder why you should invest in SEO services?
Every year, trillions of searches happen on search engines by customers seeking information about products and services. However, not all businesses are benefited equally from their digital presence.
Most users click on the first three results the search engine will present. In fact, it is rare for users to check the results of the second page.
What does that mean? The higher you rank on search results; the more chances you have to be discovered by potential customers.
What are the benefits of using SEO techniques?
- Increasing traffic to your website or e-shop
- Reducing the cost of attracting new customers
- Boosting your brand awareness
- Securing a better place on search results against competitors
Invest in SEO services and reach the top!
What does SEO include?
SEO includes all the optimization practices that help a website increase organic search engine traffic.
Those practices are divided into two big categories: On-site SEO and Off-siteSEO (also known as On-page and Off-page SEO).
On-page SEO
On-page SEO concerns optimizations that take place within the website to make it more friendly to search engines.
These optimizations concern the site structure, the elements of its HTML code, and its content (text, images).
On-page optimization mainly concerns the technical part when creating the website. However, changes or improvements on existing web pages are possible.
The most important elements of on-site SEO are the following:
- Excellent website architecture and URL structure
- Strategic placement of keywords in HTML building blocks, headings, and content
- Mobile-friendly design
- Interlinks
- High load speed
Off-page SEO
Off-page SEO concerns actions that take place outside the website, but affect its rank on search engines.
Essentially, off-page optimization aims at boosting the popularity of a website.
For search engines, popularity is related to quality backlinks to the website.
Tools to enhance the popularity and credibility of your website are the following:
- Third pages with high domain authority referring to your website
- Guest blogging
- Press releases
- Social Media Marketing
- Forum
- Web directory listing
- Influencer marketing
SEO Services from W3Vitals
In W3Vitals, we invest in modern practices and innovative tools for the effective promotion of your website on search engines.
Particularly, we offer the following SEO services:
1. Technical SEO
Using specialized tools, we focus on your website’s architecture and implement changes to optimize it. In that way, we make sure search engines can detect your content correctly.
We use structured data so that the content of your website is organized and easily understood by search engines.
Finally, we measure your website’s performance on Google’s Core Web Vitals platform. Depending on the results, we implement the necessary changes for a more mobile-friendly website with a better user experience.
2. Keyword Research
Utilizing specialized tools, we carry out Keyword Analysis to locate words or phrases most used by users for searching products or services you offer.
Furthermore, we research your main competitors to locate what keywords they use and how we can exploit gaps in their SEO strategy.
Our target is to find keywords that will bring you measurable results, increasing the organic traffic to your website.
3. SEO Copywriting
SEO copywriting is the main element for every successful SEO strategy. The website content must be adapted to search engine algorithms for a good position in search results.
However, that is not enough. Except for search engines, the text of a website also needs to be user-friendly. What does that mean? It must be well-written and captivating to attract the users’ interest.
In W3Vitals, we offer copywriting services, following the best SEO practices and storytelling techniques to create engaging content.
4. Link Building
Before the Internet, a business could increase its popularity with informal word-of-mouth advertising.
Today, word-of-mouth advertising is related to social media management and the reviews of customers. However, except for social networks, you can build your reputation online through backlinks from credible sources. How can that happen? By providing content with added value to the right communication channels.
Using innovative tools, we identify topics with potential for link building, as well as the media most interested in your content. Then, we agree on the format and type of content to use, and we proceed with its creation and publication.
Website optimization procedure in 4 steps
Website check with modern SEO tools
We check the performance of your website in search engines using the most modern SEO tools.
We discover your strengths and weaknesses and propose solutions for an integrated SEO strategy that will bring your website to the top of search engines.
Competition research and selection of right keywords
We research keywords relevant to your industry. Our goal is to find the keywords most used by potential customers when searching for products or services you offer.
After locating the relevant terms, we check the volume of monthly searches and the level of competition. We also examine your main competitors.
Having all the information at our disposal, we choose the right keywords to target for your website.
Designing and implementing the SEO strategy
Based on the analysis of your website, the keyword research, and the competition analysis, we create the SEO strategy to follow.
Our plan includes the necessary actions to be made, with specific timetables and measurable targets.
Upon agreement, we begin the implementation of the strategy following the action plan.
Monitoring the SEO metrics and adjusting our strategy
Having implemented the first SEO actions, we monitor their results with our modern SEO tools.
We evaluate the results, and we adjust our strategy, if necessary, for maximum effectiveness of our SEO strategy.
FAQs
There is no specific answer to this question. Usually, a substantial amount of time (3-4 months at least) is required to see the first results of your efforts.
However, the necessary time to see any progress depends on various factors, such as:
- The keywords you target
- The existing competition
- The credibility of your website
- If you had a penalty in the past
A common bad practice that some digital marketers implement is the purchase of backlinks with low domain authority to enhance the credibility of their website. However, such action has many times zero or even negative results.
Google knows that practice. For this reason, except for the number of backlinks, it also examines their quality and relevance.
The search engine results change constantly. New content is added every day. Google tends to promote fresh content, so you need to update your website content regularly or publish new articles on your business blog.
Furthermore, the Google algorithm changes constantly, with user experience being on the focus.
A sudden drop in search results might be due to the following reasons:
a) Your website is not optimized for the most recent update of the Google algorithm.
b) You have violated Google’s terms and received a penalty.
Do you want to increase the organic traffic to your website through the right SEO practices?
Trust the optimization of your website to W3Vitals for a better ranking in search results and increased traffic.
