Social media management is the process of implementing an integrated social media marketing strategy, aiming at raising brand awareness.
Based on a social media plan, the social media account manager publishes engaging content and handles communication with social media users. The account manager has three targets: a) to enhance the brand’s visibility, b) to promote the brand to potential customers, and c) to increase sales.
However, a business does not need to have an active presence on all social media platforms. On the contrary, it should choose the social media platforms where the majority of its audience is active.
Do you wonder why it is important to invest in an online presence on social media and the professional management of your social media accounts?
Social media are online communities in which your audience actively participates. Since your audience is on social media, so should your business.
Furthermore, an effective social media strategy will offer you the following:
Do you need help with the management of your Social Media accounts? Make an appointment now for a free consultation!
Choose W3Vitals for the effective management of your social media accounts and get your own social media marketing team!
Our team consists of digital marketing professionals who develop and implement your social media strategy.
Every social media action is the result of the collaboration between the following experts:
Responsible for the strategy behind every post, the monthly action plan, the management of your online community and the communication of our team with you.
Responsible for the writing of compelling texts for your posts, as well as for the use of proper keywords and hashtags.
Responsible for the creation of graphic content, images and other design elements for a successful and appealing presence on social media.
We set the targets you want to achieve and the audiences you want to target. We research and analyze your main competition. Finally, we propose the proper social media channels to use and we prepare a social media plan.
We create or improve your business accounts on social media, depending on your target audience. We produce and publish the appropriate content (text, logo, cover photo, graphic elements, etc.) for a comprehensive corporate identity.
We create and publish on a regular basis engaging content for the promotion of your brand and your strategy. The posts are always accompanied by the right text and hashtags, and they are published on the most appropriate days and times.
We monitor daily your social media accounts and respond to questions, messages or reviews. We undertake the proper management of positive or negative comments, aiming at providing top-quality customer services.
We organize giveaways on Facebook and Instagram to increase your fans and followers, as well as to gather valuable data for buyer personas. We also promote business events, creating relevant Facebook events and promoting them on social media.
We run advertising campaigns for the promotion of your business on social media, targeting the audience that interests you. We analyze the performance of advertisements and we implement corrective moves for better results.
We monitor the course of your social media accounts and we send you a detailed report every month for the results of our actions. We propose new topics and we adopt trends that will increase the reach of your brand.
In W3Vitals, we offer management services for the most popular social media platforms.
In particular, we undertake the management of business accounts on Facebook, Instagram and LinkedIn, as well as on social networks such as Google My Business and TripAdvisor.
It is also possible to manage accounts on other platforms, such as YouTube, Twitter, Pinterest and Tik Tok, if needed.
What does the professional management of each social media account include?
If you already have active accounts on Instagram or Twitter, you will have to give us your passwords. For Facebook, LinkedIn, Google My Business (Google Maps) and TripAdvisor, you can just add us as managers.
There is no golden rule about how many and what social media channels you should use for the promotion of your company. Your choice depends on the audience you target, as well as on the type of services/products you offer.
Trust W3Vitals for an effective social media marketing strategy.