Social Media Management
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What is Social Media Management?
Social media management is the process of implementing an integrated social media marketing strategy, aiming at raising brand awareness.
Based on a social media plan, the social media account manager publishes engaging content and handles communication with social media users. The account manager has three targets: a) to enhance the brand’s visibility, b) to promote the brand to potential customers, and c) to increase sales.
However, a business does not need to have an active presence on all social media platforms. On the contrary, it should choose the social media platforms where the majority of its audience is active.
Why Social Media Marketing is important for your company?
Do you wonder why it is important to invest in an online presence on social media and the professional management of your social media accounts?
Social media are online communities in which your audience actively participates. Since your audience is on social media, so should your business.
Furthermore, an effective social media strategy will offer you the following:
- More possibilities for communication. Existing or potential customers will be able to contact your business whenever they want.
- Social listening opportunities. You will be able to find out what the buying public says about you and your competitors, as well as the products or services it wants.
- Better customer service. Through social media, you will be able to respond to your customers’ requests easier and faster, improving their overall experience.
- Strong online presence. Your company’s presence on the Internet is a must. Combining the development of a business website with the creation of professional accounts on social media platforms, you achieve an integrated digital presence for your company.
- Increased traffic to your website. By publishing posts with links to your website, you can increase the traffic to your webpage or your business blog.
- Increased sales. Social media offer you the chance to promote free your services and products through organic posts. Of course, there are many opportunities as well for social media advertising.
Do you need help with the management of your Social Media accounts? Make an appointment now for a free consultation!
Social Media for businesses & effective account management
Choose W3Vitals for the effective management of your social media accounts and get your own social media marketing team!
Our team consists of digital marketing professionals who develop and implement your social media strategy.
Every social media action is the result of the collaboration between the following experts:
Account Manager
Responsible for the strategy behind every post, the monthly action plan, the management of your online community and the communication of our team with you.
Copywriter
Responsible for the writing of compelling texts for your posts, as well as for the use of proper keywords and hashtags.
Designer
Responsible for the creation of graphic content, images and other design elements for a successful and appealing presence on social media.
Social Media Management Services
Social Media Strategy
We set the targets you want to achieve and the audiences you want to target. We research and analyze your main competition. Finally, we propose the proper social media channels to use and we prepare a social media plan.
Account Setting
We create or improve your business accounts on social media, depending on your target audience. We produce and publish the appropriate content (text, logo, cover photo, graphic elements, etc.) for a comprehensive corporate identity.
Content Creation
We create and publish on a regular basis engaging content for the promotion of your brand and your strategy. The posts are always accompanied by the right text and hashtags, and they are published on the most appropriate days and times.
Online Community Management
We monitor daily your social media accounts and respond to questions, messages or reviews. We undertake the proper management of positive or negative comments, aiming at providing top-quality customer services.
Competitions and Events
We organize giveaways on Facebook and Instagram to increase your fans and followers, as well as to gather valuable data for buyer personas. We also promote business events, creating relevant Facebook events and promoting them on social media.
Social Media Advertising
We run advertising campaigns for the promotion of your business on social media, targeting the audience that interests you. We analyze the performance of advertisements and we implement corrective moves for better results.
Social Media Analytics
We monitor the course of your social media accounts and we send you a detailed report every month for the results of our actions. We propose new topics and we adopt trends that will increase the reach of your brand.
Social media platforms and management services for businesses
In W3Vitals, we offer management services for the most popular social media platforms.
In particular, we undertake the management of business accounts on Facebook, Instagram and LinkedIn, as well as on social networks such as Google My Business and TripAdvisor.
It is also possible to manage accounts on other platforms, such as YouTube, Twitter, Pinterest and Tik Tok, if needed.
What does the professional management of each social media account include?
Facebook Management for Businesses
- Optimizing the Facebook business page with the addition of the appropriate content (text, pictures, graphic elements)
- Carrying out competition analysis and developing a social strategy for Facebook
- Creating a monthly calendar and scheduling posts
- Publishing content in accordance with the client’s needs (posts, stories, polls, infographics, blog posts, tips, giveaways, events, competitions)
- Managing reviews, comments and messages
- Monitoring the Facebook Analytics and creating reports
- Promoting the brand through paid ads
Instagram Management for Businesses
- Optimizing the Instagram profile (profile pic, Instagram bio, highlight icons, hashtags)
- Carrying out competition analysis and developing a social strategy for Instagram
- Creating a monthly calendar and scheduling posts
- Publishing Instagram stories and posts
- Creating polls and competitions
- Sharing video content (IGTV)
- Managing reviews, comments and messages
- Monitoring the Instagram Insights and creating reports
- Promoting the brand through paid ads
LinkedIn Management for Businesses
- Optimizing the LinkedIn page (logo, banner, business presentation and services)
- Establishing a strategy and scheduling posts
- Publishing photos, videos, stories, events and articles
- Posting job positions
- Managing messages and comments
- Monitoring analytics and creating reports
Google My Business Management for Businesses
- Optimizing the Google My Business account with the use of the right keywords and updated data
- Promoting the business on Google Maps and Google Search
- Presenting products and services
- Posting photos, products, offers, updates and events
- Managing reviews and ratings
- Monitoring insights
- Promoting the business through paid ads
TripAdvisor Management for Businesses
- Optimizing TripAdvisor Listing with the use of the right keywords and updated data
- Posting photo content with appropriate captions
- Managing reviews, ratings and messages
- Monitoring Performance Board
- Promoting the business through sponsored placements
FAQs
If you already have active accounts on Instagram or Twitter, you will have to give us your passwords. For Facebook, LinkedIn, Google My Business (Google Maps) and TripAdvisor, you can just add us as managers.
There is no golden rule about how many and what social media channels you should use for the promotion of your company. Your choice depends on the audience you target, as well as on the type of services/products you offer.
Do you want a successful presence on Social Media?
Trust W3Vitals for an effective social media marketing strategy.
