Google Advertising is a type of online advertising that works as an auction for placing ads on Google and its partner network.
Google Ads are an effective type of targeted ads that appear at the right time to the right audience.
By getting to the top of Google Search Results, you can access a large pool of potential customers.
Ranking higher on Google Search Results allows you to approach customers who actively search for the products or services you offer.
The Ad Quality Score plays an important role, affecting the position and the cost of the ad.
The Quality Score of Google Ads is a rating of the quality of the ad and the landing page based on user experience.
Advertisements and landing pages, which are relevant for the user, have a greater chance to get a higher Quality Score.
That means that they will rank higher for less money, resulting in more customers for less budget.
It is important to invest in a website or an e-shop with top performance and load speed. In that way, you will provide a good user experience to the people who click on your ad.
Are you ready to promote your products and services effectively on Google?
Trust W3Vitals for advertising your business on Google Ads and enjoy the benefits of an integrated digital marketing strategy.
Each campaign is the result of the cooperation between the following professionals:
Responsible for scheduling and managing each advertisement on Google. It is the person who communicates with you and sets the parameters of each ad campaign.
Responsible for creating captivating advertising messages to attract potential customers. It is the person who researches keywords and selects the terms that have the best results for the smallest possible budget.
Responsible for creating engaging audiovisual content, in accordance with the specifications of each advertisement type.
Advertisements on Google Search (Search Ads) are text ads that appear when someone is searching on Google for products or services.
The main goal of that ad type is to increase traffic to your landing page.
Advertisements on the Google Display Network (Display Ads) are text, image, or video ads running on Google Display Network.
For instance, a user can see such an ad when browsing some websites or checking a Gmail account.
The main goal of that ad type is to reach users in the early stages of the buying cycle.
YouTube Advertising (YouTube Ads) is video, text, or image ads displayed to users while browsing the YouTube platform.
They can appear before, during, or after the video, above the list of the proposed videos, or during the search.
The main goal of the specific ad type is to reach a dedicated audience, as the use of audiovisual content enhances the emotional engagement of the viewers.
Google Shopping Ads are product ads that include a title, a description and the price of each product, the company’s name, and a relevant picture.
They appear on the Google Shopping tab, the search results, and the Google Display Network. Their main goal is to boost sales.
Google App Advertising (App campaigns) is text, image, and video ads that appear on Google Search, Google Play, YouTube, Google Display Network, AdMob, and Google Discover.
Their main target is to drive app installs or signups, as well as to increase sales within the app.
What would you say if your Google Ads could target people that have already interacted with your brand?
That is possible with Remarketing Ads, one of the most effective types of advertising.
Remarketing Ads allow you to target users who have already visited your website or used your application. They can also be used to target people who have given you their contact details.
By connecting with people who previously interacted with your brand, you increase the chances of conversions. Remarketing can be used with great success in Google Ads.
There are five different ways to use the Remarketing technique in Google Ads:
There is no specific cost to advertise on Google Ads.
You can set the budget you want and be charged if your ad is shown to 1000 people (PPM), if the user clicks on your ad (PPC), or if the user proceeds to a specific action (PPA).
You can also stop your campaign at any time, at no additional cost.
Trust W3Vitals and reach the audience that interests you at the right time, at the lowest possible cost.