Email marketing is one of the most effective digital marketing channels. It is the act of sending promotional messages to people through emails.
Its target is to establish relationships with existing and potential customers, as well as to promote products and services. When used right, it can boost sales, encourage interaction and connect the brand with the customers.
Email marketing is a direct and efficient promotional technique with low cost and fast results. However, it requires careful planning and research to achieve the desired targets.
A newsletter is a bulletin issued periodically by a company to share relevant and valuable information with its audience. Some companies send newsletters every week, others every two weeks, or even every month.
A newsletter usually contains business news, actions, and other information the subscribers will find interesting. It may also include a brief presentation of a blog post or video post.
Its character is mainly informative, and its target is to strengthen the company’s relationship with its audience.
Email marketing is the most effective digital marketing tool a company has at its disposal.
It promotes direct and targeted communication with existing or potential customers by sharing information at speed and low cost.
It also helps the company to gradually develop a relationship of trust with its audience while increasing sales.
The main benefits of email marketing are indicatively the following:
Improve your communication with your customers and boost your sales!
Launch of a campaign to promote new or existing products based on season and customer shopping habits.
Creating and sending a newsletter to tell a story, announce an event or share business news.
Personalized and targeted emails to communicate personally with people who have interacted with your company.
Inspirational and innovative emails to selected contact lists (e.g., inactive users), aiming at enhancing interaction with your company.
Information about how your customers can use your products and services, or general information about a relevant topic.
The success of an email marketing campaign depends on the audience you address.
The target is to approach people who will be interested in the product or the service you are promoting. In this way, you increase the possibilities for sales.
We help you build your contact list with marketing actions that will encourage potential customers to give their email. Meanwhile, provided you comply with the General Data Protection Regulation (GDPR), we make sure to act according to the respective guidelines.
Furthermore, we undertake the categorization of your contacts based on demographics, behaviors, habits and past purchases, for better targeting.
The next step is to create a campaign based on the audience you target and the goals you have set.
First, we design an elegant and functional email template, which is displayed correctly on all screens (responsive design). We select pictures and graphic elements that pique the interest and correspond to the company’s brand.
Furthermore, our team of copywriters prepares the text of the email, taking into account the recipients’ profile. Special attention is paid to the email subject and the call-to-action buttons.
To achieve the best possible results, each email marketing campaign must be optimized.
We create variations of the campaign and we identify the version with the best response with A/B testing.
Furthermore, we provide consultation for the optimization of the landing page for an overall good user experience.
Finally, timing is everything when it comes to email marketing. For this reason, we make sure to send the campaign at the most appropriate day and time to increase the chances of being read.
At the end of each email marketing campaign, we analyze its effectiveness and prepare a detailed report with measurable data.
Indicatively, we analyze the following performance email marketing metrics:
The answer depends on the goal of each email marketing campaign and the target audience. There is no “golden rule” that guarantees the best open rates.
Generally speaking, Monday is considered a bad day because your email could go unnoticed amidst the unread emails sent throughout the weekend.
However, the most important to consider is the time you will send the email and if it matches the recipients’ profile.
Trust W3Vitals for targeted email marketing campaigns that will approach the right audience and will increase your conversions.