Google Advertising

What is Google Advertising?

Google Advertising is a type of online advertising that works as an auction for placing ads on Google and its partner network.

Google Ads are an effective type of targeted ads that appear at the right time to the right audience.

What are the main benefits of Google Ads?

• Targeting people who search for your products or services.
• Increased visits to your website, as well as to your physical store.
• Direct monitoring of the performance of your ad campaigns.
• Total budget control and the possibility of billing when users click on your ad.
• Increased sales and the chance to retarget your old customers.    

Why should a company use Google Ads?

By getting to the top of Google Search Results, you can access a large pool of potential customers.

According to statistics, more than 5 billion searches take place every day on Google.

Ranking higher on Google Search Results allows you to approach customers who actively search for the products or services you offer.

The Ad Quality Score plays an important role, affecting the position and the cost of the ad.

What is the Quality Score of Google Ads?

The Quality Score of Google Ads is a rating of the quality of the ad and the landing page based on user experience.

Advertisements and landing pages, which are relevant for the user, have a greater chance to get a higher Quality Score.

That means that they will rank higher for less money, resulting in more customers for less budget.

It is important to invest in a website or an e-shop with top performance and load speed. In that way, you will provide a good user experience to the people who click on your ad.

Are you ready to promote your products and services effectively on Google?

Advertise your business on Google Ads for an integrated marketing strategy

Trust W3Vitals for advertising your business on Google Ads and enjoy the benefits of an integrated digital marketing strategy.

Each campaign is the result of the cooperation between the following professionals:

Google Advertising – Google Ads Campaigns based on advertising goal

Search Campaigns

Advertisements on Google Search (Search Ads) are text ads that appear when someone is searching on Google for products or services.

The main goal of that ad type is to increase traffic to your landing page.

What services do we offer for Google Search Ads?

• Locating the right keywords and excluding irrelevant terms for better targeting.
• Audience targeting based on interests, demographics, or similar audiences.
• Creating captivating texts based on the proposed search terms.
• Optimizing bids by selecting keywords that lead to more clicks.
• Adjusting the ad display plan, targeting the days and hours when most sales take place.
• Weekly monitoring of the advertisement’s progress and adjusting the campaign accordingly.
• Reporting on the effectiveness of each campaign, referring to measurable data.

Display Campaigns

Advertisements on the Google Display Network (Display Ads) are text, image, or video ads running on Google Display Network.

For instance, a user can see such an ad when browsing some websites or checking a Gmail account.

The main goal of that ad type is to reach users in the early stages of the buying cycle.

What services do we offer for Google Display Ads?

• Locating the right keywords or topics for the ads to be displayed in environments with relevant content.
• Audience targeting based on interests, demographics, or similar audiences.
• Creating engaging content (texts, images, and videos) to pique the interest of potential customers.
• Optimizing bids by selecting keywords that lead to more clicks.
• Adjusting the ad display plan, targeting the days and hours when most sales take place.
• Weekly progress check and adjustment of the ad campaign for better results.
• Drafting reports with measurable data for the effectiveness of each ad campaign.

YouTube Ads – Video Campaigns

YouTube Advertising (YouTube Ads) is video, text, or image ads displayed to users while browsing the YouTube platform.

They can appear before, during, or after the video, above the list of the proposed videos, or during the search.

The main goal of the specific ad type is to reach a dedicated audience, as the use of audiovisual content enhances the emotional engagement of the viewers.

What services do we offer for YouTube Ads?

• Creating appropriate audiovisual content, which is engaging for the users.
• Audience targeting based on interests and demographics.
• Selecting the appropriate ad format depending on the goals.
• Monitoring the campaign on a weekly basis.
• Generating reports with metrics used particularly for video ads (views, view rate, earned actions).

Google Shopping Ads – Shopping Campaigns

Google Shopping Ads are product ads that include a title, a description and the price of each product, the company’s name, and a relevant picture.

They appear on the Google Shopping tab, the search results, and the Google Display Network. Their main goal is to boost sales.

What services do we offer for Google Shopping Ads?

• Uploading all your products to the Google Merchant Center and linking the account to the relevant Google Ads account.
• Selecting the country where the products will be sold and shipped, and the location where the ads will be displayed.
• Optimizing bids in accordance with the campaign’s budget.
• Selecting individual products or a group of products to advertise.
• Weekly progress check and adjustment of the ad campaign for better results.
• Drafting reports with measurable data at the end of each campaign.

App Advertising – App Campaigns

Google App Advertising (App campaigns) is text, image, and video ads that appear on Google Search, Google Play, YouTube, Google Display Network, AdMob, and Google Discover.

Their main target is to drive app installs or signups, as well as to increase sales within the app.

What services do we offer for Google App Ads?

• Drafting an engaging text for the achievement of the desired actions.
• Designing suitable images and videos with horizontal and vertical orientation.
• Customizing the campaign based on app installs or in-app actions.
• Optimizing bids according to the campaign budget.
• Weekly progress check and ad campaign optimization for best results.
• Preparation of reports with measurable data at the end of each campaign.

Google Remarketing Ads

What would you say if your Google Ads could target people that have already interacted with your brand?

That is possible with Remarketing Ads, one of the most effective types of advertising.

Remarketing Ads allow you to target users who have already visited your website or used your application. They can also be used to target people who have given you their contact details.

By connecting with people who previously interacted with your brand, you increase the chances of conversions. Remarketing can be used with great success in Google Ads.

How does Google Remarketing work?

There are five different ways to use the Remarketing technique in Google Ads:

• Remarketing in Display Network: Displaying ads to people who have visited your website while browsing websites or applications in Google Display Network.
• Dynamic Remarketing: Displaying dynamic ads for products or services that people viewed on your website or app.
• Remarketing Lists for Search Ads: Showing ads to past visitors as they are searching for products or services on Google.
• Video Remarketing: Showing ads to people who have interacted with your videos or YouTube channel.
• Customer List Remarketing: Displaying ads to existing customers who have given you their contact information. The ads can be shown when they sign into Google.