Prophet SKG Clothing Brand

Social media management for Prophet SKG clothing brand

A few words about Prophet SKG

Prophet SKG is a Greek men’s and women’s clothing brand. It was created in 2018 with a vision to offer Greek and foreign consumers quality streetwear at affordable prices.

Prophet SKG is a family-owned clothing wholesale and retail business based in Thessaloniki. Except for its physical store, the company also has an online store with shipments to Greece, Cyprus, and abroad.

The company also has an extensive network of B2B partners, which is constantly expanding. At the moment, Prophet clothes are available in over 40 stores throughout Greece.

Digital marketing goals

Before the start of our cooperation, Prophet SKG was active on Facebook and Instagram. However, the content posting was irregular and inconsistent.

In May 2021, the client entrusted W3Vitals with the management of the brand’s social media.

The agreed digital marketing goals were the following:

• enhancing brand awareness
• customer development and retention
• increasing B2C sales

In the following sections, you can read the results of the digital marketing strategy we implemented until May 2022.

Challenge: How we create a successful social media strategy for a Greek clothing brand

Clothing retail and wholesale is a highly competitive industry.

Thanks to their interactive content and immediacy, social media play a notable role in shaping consumer behavior.

Therefore, choosing the right digital marketing strategy is a comparative advantage for a business.

Social media is a significant part of the sales funnel and can help a business reach the right audience, build a strong brand and increase sales.

Customer profiling and competition research

The first step in our collaboration with Prophet SKG was to analyze the company’s profile.

Our goal was to find its strengths and weaknesses, and evaluate the actions taken in the past.

Our ultimate goal was to identify the company’s comparative advantages, on which we based our strategy.

Furthermore, we conducted extensive competition and keyword research, gathering the following data:

• the client’s main competitors and the digital marketing strategy they follow
• keywords with a higher search volume and lower competition
• the most-used hashtags in the sector that have the highest engagement
• the type of content that most appeals to the company’s audience and any untapped potential

Thus, we had the whole picture, which helped us draw a targeted social media strategy with measurable results.

Optimization of social media accounts

Having gathered the necessary data, we proceeded with the optimization of the client’s accounts on Facebook, Instagram and Google My Business.

Using SEO and storytelling techniques, our copywriter prepared the texts for the social media accounts.

Meanwhile, our designer created the necessary graphic elements (profile picture, cover photo, highlight icons).

Creation of content for social media

We decided to use the photographic material that was available every season, combined with some graphic templates.

Every month, the account manager prepared the social media plan, based on which the texts and graphics for each post and story were created.

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Community and review management

We took over the management of the client’s online community and the replies to customer reviews. In this context, we created automatic messages and FAQs to communicate more effectively with the public. Our goal was to reduce response time and improve user experience.

Creation of targeted ad campaigns

We used the tool of social media ads to enhance brand awareness and increase e-shop sales.

Giveaways

We organized giveaways to enhance brand awareness and increase followers on Facebook and Instagram.

A social media strategy that brings results

In the context of our cooperation with Prophet SKG, we implemented a strategy to:

• enhance brand awareness
• increase e-shop sales

We focused more on brand awareness, as it served both the B2B and B2C nature of the business. To achieve this goal, we used both organic postings and targeted advertising campaigns.

To increase sales, we mainly used targeted ad campaigns with a custom audience and targeting.

Our social media strategy involved the creation of original content that targeted specific buyer personas.

Indicatively, during two months, we achieved the following:

Facebook Page of Prophet SKG

Instagram of Prophet SKG

Google My Business of Prophet SKG

Check our work on Facebook, Instagram and Google My Business.