Sports Avenue

Social media management for Sports Avenue sportswear store

A few words about Sports Avenue

Located in Skydra, Sports Avenue is a sportswear store for men, women, and children.

The company has had a dynamic presence in the sporting goods trade since 1982 and long-term collaboration with big brands, such as Adidas and Nike.

Through its online store, it serves all regions of Greece.

Digital marketing goals

Before the start of our cooperation, Sports Avenue had a presence on Facebook and Instagram. However, the content was not posted regularly and was mainly promotional.

In July 2021, Sports Avenue entrusted the management of its social media accounts to W3Vitals.

The following digital marketing goals were set:

• increasing e-shop sales
• enhancing brand awareness

Below you can read the results of the digital marketing strategy we have been implementing until now.

Challenge: How we create a successful social media strategy for Sports Avenue sportswear store

The sporting goods market is a highly competitive industry.

Social media have the power to shape consumer behavior thanks to their immediacy and interactive content.

Choosing the right digital marketing strategy is, therefore, a comparative advantage for a business that sells sporting goods.

In particular, social media can help a business:

• approach the right audience
• create a strong brand
• increase its sales

Customer profiling and competition research

The first step in our collaboration with Sports Avenue was to analyze the company’s profile and research its competitors.

Furthermore, we conducted extensive keyword research on the general product categories it offers, as well as on individual product brands. Our target was to find the product categories and brands with the highest demand.

In our research, we collected data regarding:

• the company’s main competitors and the digital marketing strategy they follow
• keywords with the highest search volume and lowest competition
• hashtags with most frequent use in the industry and highest engagement
• the type of content that most appeals to the company’s audience and any untapped potential

In this way, we had a full picture that helped us draw our strategy.

Optimizing the social media accounts

Having at our disposal the above data, we optimized the company’s social media accounts on Facebook, Instagram, and Google My Business.

Our copywriter prepared the text changes for the social media profiles, implementing the best SEO and storytelling practices.

On their part, our designers prepared all the necessary graphic elements to form a coherent corporate image.

Creating content for social media

Our social media strategy included the following types of content:

• product promotion posts and stories
• post and stories with product recommendations for specific sports
• post and stories with advice for sports or sporting goods
• branding content

The account manager made a social media content calendar each month. Based on the calendar, the copywriting and graphic design team prepared the creatives for each post and story.

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Creating targeted ad campaigns

Given that sales were the client’s primary target, we used the tool of online advertising to increase conversions. Our ad campaigns were targeted and optimized according to where they were displayed. In particular, we run campaigns on both social media and Google.

Organizing giveaways

We organized two giveaways to enhance brand awareness and increase followers on Facebook and Instagram. They ran simultaneously on both platforms and became sponsored.

Overall, they had the following results:

• Reach increase: They reached 20,979 people on Facebook and 11,219 on Instagram.
• Engagement increase: They caused 10,081 interactions on Facebook and 8,838 on Instagram.
• Follower increase: They brought 1,146 new likes on the Facebook page and 550 followers on Instagram.

A social media marketing strategy that brings results

In the context of our cooperation with Sports Avenue, we implemented a strategy with two goals:

• enhancing brand awareness
• increasing e-shop sales

We put more emphasis on increasing sales, as that was the client’s primary objective. To achieve this goal, we used both organic posts and targeted advertising campaigns.

To increase brand awareness, we ran giveaways that significantly increased the client’s followers on social media. Furthermore, we focused on creating informative and entertaining content for better organic results.

Indicatively, in 3 months, we achieved the following goals:

Facebook Page of Sports Avenue

Instagram of Sports Avenue

Google My Business of Sports Avenue

 Check our work on Facebook, Instagram and Google My Business.