Koo Beach Bar

Social media management for Koo Beach Bar

A few words about Koo

Koo is a beach bar operating at Ammolofoi beach in Kavala since 2019.

With tropical vibes, comfortable sunbeds, and a relaxed mood, it is the perfect spot for those who want to chill out and enjoy the sea and the sun.

It has modern facilities, which cover all the visitors’ needs, and outdoor parking. The beach bar has a chef who prepares delicious finger food dishes and experienced baristas who create signature cocktails.

One of the most characteristic elements of the beach bar is the frequent music events it organizes with various DJs, who cover a wide range of music options.

Digital marketing goals

Before the start of our partnership, Koo Beach Bar had a Facebook page and an Instagram Business account. However, it wanted to improve its image on social media and promote its services in the best possible manner.

In this context, the client turned to W3Vitals, asking us to undertake the management of Koo’s social media accounts.

The digital marketing goals set were the following:

• brand awareness increase
• engagement increase
• increase in sunbed reservation requests via social media

In the following sections, you can read the results of the social media strategy we have implemented until today.

Challenge: How we create a successful social media strategy for a beach bar

Beach bars are an industry characterized by intense seasonality and particularly high competition. To stand out, a business needs to invest in its digital presence and interaction with its audience.

Social media play a vital role in this effort, as they are the company’s image to the public. In addition to the interaction opportunities they offer, social media allow the business to approach its target audience through targeted ads.

In the case of Koo, we implemented a social media strategy that combined regular posting of engaging content during the summer season and ad campaigns to attract Greek and foreign tourists.

Professional photo shoot

A picture is worth a thousand words. Especially for a beach bar business, photos are a key element of storytelling as they create the “fantasy” that captivates the audience.

In this context, we organized professional photo shoot at the beach bar area various times. Our target was to fill Koo’s social media with high-quality photo content.

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Community and review management

With the goal of increasing interaction, we took over the management of Koo’s online community. In addition, we managed the reviews the business received on Facebook, Google My Business, and TripAdvisor.

Creation of targeted ad campaigns

We used the tool of social media ads to increase brand awareness and attract more visitors to the beach bar. The ad campaigns we ran targeted both residents of the surrounding areas and foreign tourists.

A social media strategy that brings results

In the context of our partnership with Koo Beach Bar, we developed a strategy to increase brand awareness.

This strategy included the creation of original content that targeted specific buyer personas.

Indicatively, during the last three months, we achieved the following:

Facebook Page of Koo Beach Bar

Instagram of Koo Beach Bar

Google My Business of Koo Beach Bar

Check our work on Facebook, Instagram and Google Μy Business.