Hairstyle M&G

Social media management for Hairstyle M&G hair salon

A few words about Hairstyle M&G

Hairstyle M&G is a family business operating in the center of Thessaloniki since 2002.

It is a modern hair salon for women, men, and children, which offers personalized grooming and hair care at affordable prices.

The hair salon is part of the L’Oréal Professionnel partner network.

Digital marketing goals

Before the start of our collaboration, Hairstyle M&G had an Instagram account, which operated as a personal account for uploading pictures of various hairstyles.

In April 2021, the owners of Hairstyle M&G entrusted the management of their hair salon’s social media to W3Vitals.

Our partnership began with the following digital marketing goals:

• business rebranding
• attracting a younger audience
• increase in appointments

Below you can read the results of the social media strategy we implemented until August 2022.

Challenge: How we create a successful social media strategy for Hairstyle M&G hair salon

The beauty industry is a highly competitive sector, especially when it comes to hair care services.

Through a strong social media presence, a hair salon can increase its visibility and attract new customers.

Choosing the right social media marketing strategy, combined with targeted advertising actions, can help a small business attract new audiences and grow its customer base.

Competition and market research

Competition and market research is the first step in creating an effective digital marketing strategy.

Therefore, we first researched the hair salon’s direct and indirect competitors in Thessaloniki and their offered services.

Then, we analyzed their social media presence, the type and frequency of content posting, and their interaction with the public.

We also carried out keyword research related to the hairdressing industry. Our target was to see which services had the most searches on Google and, thus, the most demand from the public.

In this way, we gained a comprehensive view of hairdressing services in Thessaloniki. That helped us develop a targeted content strategy for social media with measurable results.

Creation and optimization of social media accounts

Having gathered all the necessary info, we proceeded with the creation of the hair salon’s Facebook page and Google My Business profile.

In addition, we switched the Instagram account from personal to business and optimized it to better showcase the business.

Using SEO techniques and storytelling, our copywriter prepared original texts for each social media platform. Meanwhile, our designer created the necessary graphic elements for a consistent brand image.

Logo design

A logo is a key element of a company’s identity. As part of our rebranding strategy, we redesigned the company’s logo to be more attractive and better reflect the services Hairstyle M&G provides.

Creation of a consistent brand identity

We created custom templates and other graphic elements for a consistent brand image in all communication channels. Our graphic design services included, among others, the designing of a service catalog and business cards.

Professional photo shoot

Image is very important on social media, especially when talking about beauty services. A technically perfect photo can attract the public’s attention and influence their consumption behavior.

For this reason, we organized a professional photo shoot at the hair salon. Our goal was to fill the company’s social media with high-quality photo content.

Creation of social media content

Having defined the objectives of our social media marketing strategy, we created content that:

• promoted directly and indirectly the client’s services
• educated the audience as regards haircare
• informed the audience on the latest hairstyling trends

The account manager prepared every month the social media plan. The copywriter wrote the texts for each post and story, while the designer created the accompanying graphics.

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Creation of targeted ad campaigns

Part of our social media strategy was to use the tool of social media ads. Brand awareness increase and boosting of appointments for specific hairdressing services were the targets of our ad campaigns.

A social media strategy that brings results

In the context of our collaboration with Hairstyle M&G, we developed a rebranding strategy to increase brand awareness in a younger audience.

This strategy included the creation of original content that targeted specific buyer personas.

Initially, we increased organic reach by using targeted hashtags and location tags. Later, we boosted brand awareness through sponsored posts and targeted ad campaigns.

Indicatively, during our cooperation, we achieved the following:

Facebook Page of Hairstyle M&G

Instagram of Hairstyle M&G

Google My Business of Hairstyle M&G

Check our work on Facebook, Instagram and Google my Business.