Despresso

Social media management for Despresso coffee shop

A few words about Despresso

Despresso is a modern coffee shop that operates in the center of Thessaloniki.

It offers high-quality coffee from three unique blends, delicious breakfast options and snacks.

The store operates with take away and delivery, while it also has tables where customers can sit.

Despresso has its own site where customers can send their orders online. Furthermore, it allows customers to order online through the efood and box delivery platforms.

Digital marketing goals

Before the start of our cooperation, Despresso was active on Facebook and Instagram. However, it did not regularly update the content of its social media accounts.

In February 2021, the client trusted the management of its social media accounts to W3Vitals.

The digital marketing goals set were the following:

• brand awareness increase
• engagement increase
• sales increase
• traffic increase to the company’s website

In the following sections, you can read the results of the digital marketing strategy implemented until today.

Challenge: How to create a successful social media strategy for a coffee shop

The catering industry, especially when it comes to coffee services, is a sector with high competition.

By choosing the appropriate digital marketing strategy and creating targeted advertising campaigns, a coffee shop can increase its brand awareness, reach its target audience and increase its sales.

Customer profiling and competition research

The first step in our cooperation with Despresso was to analyze the client’s strengths and the challenges it faces.

Our goal was to identify the comparative advantages that differentiated it from its competitors and highlight them when shaping the brand image.

Furthermore, we carried out a competition analysis and keyword research for the industry.

Thus, we got the full picture, which helped us develop a targeted social media strategy with measurable results.

Professional photo shoot

Image is very important for social media and especially for Instagram. A photo with the right shooting angle and good lighting catches the consumers’ eye and influences their behavior.

For this reason, we organized a professional photo shoot at the shop’s location to create high-quality photographic material.

This material was used for the client’s social media.

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Optimization of social media accounts

Following the competition and keyword analysis, we optimized the client’s Facebook, Instagram and Google My Business accounts.

Our copywriter prepared the texts for each account using SEO and storytelling techniques.

Community and review management

We undertook the management of the coffee shop’s online community and customer reviews. Our target was to increase engagement with Despresso’s audience on social media.

Creation of targeted ad campaigns

We used the tool of social media advertising to increase Despresso’s brand awareness and online orders.

A social media strategy that brings results

In the context of our cooperation, we developed a strategy to increase brand awareness and conversions.

This strategy included the creation of original content that addressed specific buyer personas.

The copywriting team prepared the texts for each post and story. On its part, the graphic design team prepared the relevant graphics. Furthermore, targeted hashtags were used to boost organic reach.

Meanwhile, our ad manager created targeted ad campaigns to boost brand awareness and increase online orders.

Indicatively, during two months, we achieved the following:

Facebook Page of Despresso

Instagram of Despresso

Google My Business of Despresso

Check our work on Facebook, Instagram and Google My Business.