La Vega Deli is a delicatessen with local products from Santo Domingo, the Caribbean, and Latin American countries.
It is a family business created to introduce Latin American culture and cuisine to the Greek people.
The company has only an online presence and addresses Greek and foreign customers who love Latin American flavors.
Before the start of our collaboration, La Vega Deli was active on Facebook and Instagram. However, the client wanted to reach a bigger audience and increase the delicatessen’s sales.
For this reason, the client turned to W3Vitals, asking us to take up the management of the company’s social media accounts.
Our cooperation started in May 2022 and included the following digital marketing goals:
In the following sections, you can read the results of the social media marketing strategy implemented until today.
Food retailing is a sector with particularly high competition.
Thanks to their immediacy and interactive content, social media have the power to influence consumer behavior.
By implementing the right social media marketing strategy, a company can reach its target audience and increase its sales.
Market and competition research was the first step in our collaboration with La Vega Deli.
In particular, we conducted extensive keyword research relevant to the company’s industry and products. Our target was to find the products with the highest demand and the least competition.
As part of the competition research, we collected data on the company’s direct and indirect competitors, their social media presence, and the strategy they follow.
With this information at our disposal, we move forward with developing the appropriate social media marketing strategy for the client.
The next step was to optimize the client’s existing social media accounts.
Using storytelling techniques and targeted keywords, we created original texts for La Vega Deli’s Facebook, Instagram and Google My Business accounts.
We also prepared the necessary graphic elements to build a coherent brand image.
Following the digital marketing goals set by the client, we developed a content strategy to increase brand awareness and sales.
Our content was divided into:
Each month, a social media plan was created by the account manager. Based on this, the texts and the graphic elements for every post and story were prepared.
To further enhance brand awareness and e-shop sales, we utilized the tool of social media ads.
In the context of our cooperation with La Vega Deli, we developed a strategy to increase brand awareness and conversions.
Indicatively, during three months, we achieved the following results:
Check our work on Facebook, Instagram and Google my Business.